Netflix recently celebrated one year of their cheapest plan, which is the ad-supported tier. As a surprise gift to all the subscribers who avail this plan, the company announced that they will be adding a new feature their cheapest tier – downloadable tv shows and movies!!
This feature, which is celebrated by those are on a paid plan, allows the user to download their favourite tv shows and movies, so that they can enjoy their favourite content even when there is no internet access. This downloaded content does not contain ads, so the viewing experience is not disturbed.
The announcement made by Netflix has confirmed that those who are on the ad-supported tier, will now be able to download and watch their favourite content, and yes, the downloaded content will not have ads too. This means, ad-supported tier users can watch ad-free content by downloading it.
This announcement also makes Netflix, the only streaming service that offers the feature to download content from the library, even on the ad-supported tier. Other streaming services do offer ad-supported tiers, but none of them allow users to download content from their libraries.
Along with celebrating one year of the ad-supported tier, Netflix also celebrated 15 million active users on their cheapest tier, and that in itself is a great achievement for the streaming giant. A final announcement that Netflix made was that they are working on a new ad format for binge watchers. In this, if a viewer was to watch 3 episodes of his/her favourite tv show with ads, the 4th episode could be ad-free. They hope that this will attract more subscribers to their platform. This feature will be released in 2024, and the company hopes that it will be yet another blow to their rivals.
