Amazon Shifts the E-commerce Landscape: Raises Free Shipping Minimum, Providing Opportunities for Competing Firms

Amazon Shifts the E-commerce Landscape: Raises Free Shipping Minimum, Providing Opportunities for Competing Firms

In a strategic move aimed at managing escalating costs and potentially driving more customers towards its Prime membership, Amazon has begun testing increased free shipping thresholds for non-Prime customers in select regions. The minimum spend requirement for free shipping has been raised from $25 to $35, representing a 40% hike.