An advertiser reportedly utilized a deepfake of actor Tom Hanks in a dental plan advertisement without his permission. Tom Hanks, known for his concerns about the impact of AI and deepfake technology, shared a warning on Instagram, distancing himself from the AI-generated video. Hanks has previously voiced the artistic and legal challenges posed by AI and deepfakes, emphasizing the potential for AI to create performances in perpetuity, even after an actor’s passing. The use of deepfake technology to capitalize on celebrities’ legacies has raised ethical concerns, with recent instances involving Anthony Bourdain and Robin Williams’ digital likenesses in media productions.
