YouTube has made tiny strides toward delighting its listeners. It began allowing all Canadian users to listen to audio without having to open the app in October, a capability previously reserved for YouTube Premium customers. Simultaneously, YouTube hired Kai Chuk to manage its podcasting initiatives. Although Spotify already allows video podcasts, enticing big shows to create ancillary films that are maybe exclusive to the platform might help the platform grow an audience that is interested in more than just music.
