After winning rave reviews at the global launch at IFA in early September, Sony Mobile Communications AB (“Sony Mobile”) today announced the Middle East and Africa launch of the Xperia Z1, a premium waterproof smartphone that combines the very best of Sony’s technology, entertainment and wide range of companion products with a unique and groundbreaking camera experience. Xperia Z1 will be available with leading retailers from October and will be priced at AED 2649 in the UAE and SR 2999 in KSA.
“The Xperia Z1 does Sony proud. Since its launch, it has reiterated Sony Mobile’s market-leading position and constant innovation. Our aim is to offer the best experience – kando, the ability to move people. That is what sets us apart from the crowd. The Xperia Z1 is a premium phone that is well on its way to changing the rules of the game forever,” said Ruediger Odenbach, VP, Middle East and Africa, Sony Mobile Communications AB.
The world’s leading camera in a smartphone
The elegant, 5” Xperia Z1 is the latest addition to Sony’s premium Z series of products and brings Sony’s proven world-class technologies to the smartphone like never before – including the very best of Sony’s camera expertise. Xperia Z1 features Sony’s award-winning “G Lens” with a 27mm wide-angle and bright F2.0 aperture, custom made large 1/2.3-type CMOS image sensor Exmor RS for mobile with 20.7MP and a BIONZ for mobile image processing engine. The combination of these technologies delivers the same level of quality and performance as a conventional compact digital camera in a slim, waterproof smartphone. Indeed, independent testing has confirmed that Xperia Z1 provides the best overall image quality of all leading smartphones1. This means that Xperia Z1 captures beautiful, sharp and bright images even in lowlight conditions. High shutter speeds and 3x clear image zoom also prevents shots from being blurred while enabling them to be captured at distance.
Innovative suite of Xperia Camera Applications
