British budget audio brand Majority has previewed the Link series, a new lineup of connected audio components designed to add modern streaming smarts to older hi-fi systems, powered speakers and vintage amplifiers — without the price tag that usually accompanies the category. The range starts at £59.95.
The entry point is the Link Mini, a compact streamer that connects to existing equipment via analogue or optical outputs. Despite its size and price, the specification is unusually complete: AirPlay 2, Spotify Connect and TIDAL Connect are all on board, alongside Wi-Fi 6, Bluetooth LE and Auracast compatibility. The pitch is simple — keep the speakers and amplifier you already like, and bolt on the streaming layer for less than the cost of a restaurant dinner.
A step up, the Link View adds a 2.1-inch touchscreen for £89.95, putting album art and playback control on the device itself. The series extends further into amplification, ranging from pocket-sized streamers up to a full 300W amplifier, suggesting Majority intends Link to be a system-building platform rather than a one-off accessory.
The competitive target is unmistakable. WiiM has spent the past few years demonstrating that affordable, well-specified streamers can win both reviews and market share, and audio press coverage of the Link series has framed it explicitly as a challenge to WiiM’s budget streaming crown. Majority’s counter-positioning rests on price: undercutting the incumbent while matching the headline streaming protocols most listeners actually use.
Majority, based in Cambridge, has built its business on aggressively priced soundbars, radios and speakers sold primarily online. The Link series represents its most direct move into the component hi-fi space, where the brand’s value formula meets a more demanding audience — one that will scrutinize digital-to-analogue conversion quality and app stability as closely as the feature list.
Full specifications, exact availability dates and the complete model range are still to be confirmed, with the company so far previewing the line rather than launching it outright. If the shipping products deliver on the preview, the budget streaming segment — until now effectively a one-brand conversation — is about to get genuinely competitive, and owners of aging but capable hi-fi separates are the beneficiaries.
