ASUS used Computex 2026 to push artificial intelligence out of the premium niche and into the everyday laptop, unveiling a next-generation AI PC lineup spanning its ProArt, Zenbook, and Vivobook families.
The headline act is the new ProArt P16 and ProArt P14, which integrate NVIDIA’s RTX Spark technology to power what the company calls “AI-native creative workflows” — on-device acceleration aimed squarely at designers, video editors, and 3D artists who want generative tools running locally rather than in the cloud.
The refreshed Zenbook 14 takes a platform-agnostic approach, shipping with a choice of Intel, AMD, or Snapdragon silicon. The strategy lets buyers pick their balance of raw performance, battery efficiency, and AI throughput without leaving the Zenbook design language behind.
At the accessible end, the Snapdragon-powered Vivobook S series delivers Microsoft’s full Copilot+ PC experience, pairing OLED displays and long battery life with slim, full-metal chassis designs — hardware that until recently was reserved for flagship price tags.
Tying the lineup together are ASUS’s own AI experiences, including Zenni Claw and MuseTree, software layers designed to simplify daily productivity and creative tasks across the range.
The announcement signals where the PC industry’s center of gravity now sits: not on whether a machine has a neural processing unit, but on whether AI features are practical for creators, professionals, students, and everyday users alike. With the ProArt, Zenbook, and Vivobook refresh, ASUS is making the case that the AI PC era is no longer an early-adopter story.
Availability and regional pricing are expected to be confirmed market by market in the coming weeks.
