If you follow the world of action cameras, you know that official announcements usually come through polished trailers and high production press releases. However, things went a bit off script recently when the Insta360 CEO just leaked two upcoming cameras through a single teaser image shared on social media. It was a classic “blink and you will miss it” moment that has sent the tech community into a frenzy of speculation.
The image itself was subtle, showing a desk with two distinct devices partially obscured. For those who have spent years tracking the evolution of these tiny shooters, the silhouettes were immediately recognizable as members of two very popular product lines.
A long awaited successor to the X3
The first device in the image looks unmistakably like a new 360 degree flagship. Given that the current X3 has been on the market for nearly two years, it is high time for an update. The community has been calling for an X4, and this leak confirms that something big is in the works.
The big question is what kind of internal upgrades we can expect. The most persistent rumor is the jump to 8K resolution. While the X3 is a fantastic tool for capturing everything around you, 5.7K stretched over a full sphere can sometimes look a bit soft when you crop into a standard frame. Moving to 8K would be a game changer for creators who want to “shoot first and point later” without sacrificing crisp detail. The teaser suggests a slightly more refined body, perhaps to help with the heat that comes with processing that much data.
The tiny powerhouse gets an upgrade
The second silhouette in the photo points toward a new Go series camera. The Insta360 Go 3 was a unique departure for the company because it introduced the Action Pod, a housing with a flip screen that turned the tiny pill shaped camera into a traditional looking action cam.
The leaked image shows a device that maintains that small form factor, leading many to believe we are looking at an Insta360 Go 4. While the Go 3 was great, it was limited to 2.7K resolution. If the brand can manage to squeeze 4K quality into a camera the size of your thumb, it would solidify its spot as the king of POV filming. There is also chatter about improved magnetic mounting and better battery life, which are the two things users always want from a camera this small.
Timing is everything in the camera world
Seeing that the Insta360 CEO just leaked two upcoming cameras right now is not a coincidence. We are entering the prime season for outdoor adventures and travel, which is exactly when people start looking to upgrade their gear.
By showing off these devices together, the company is signaling a massive push across two different segments of the market. One is for the hardcore 360 degree enthusiasts and the other is for the casual vlogger who wants the smallest camera possible. It is a smart move that keeps the brand at the center of the conversation while competitors like GoPro and DJI prepare their own summer releases.
While official pricing has not been confirmed, industry insiders expect the X4 to land around 499 dollars, while the Go 4 might stay closer to the 399 dollar mark depending on storage options. Rumors suggest an official unveiling could happen as early as late April or May. We will keep this space updated as soon as the final specs are confirmed.
