Bluesky experienced significant growth in 2024, adding around 23 million users and bringing its total user base to nearly 26 million, up from 2.9 million in 2023. The platform’s recent 2024 moderation report highlights the challenges that came with this rapid expansion, including a dramatic increase in user reports — jumping from 358,000 in 2023 to 6.48 million in 2024.
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Key Issues and Actions
The majority of reports revolved around:
- Harassment, trolling, and intolerance
- Spam and misleading content (such as impersonation and misinformation)
- Illegal and urgent issues
- Unwanted sexual content
The surge in impersonation reports prompted Bluesky to adopt a stricter impersonation policy in November. The company quadrupled its moderation team during the year and now has approximately 100 moderators, with plans to continue hiring. The report also mentions that some moderators specialize in critical areas like child safety.
In total, Bluesky complied with 146 requests from law enforcement, governments, and legal firms out of 238 it received last year.
Platform Improvements and Future Plans
Bluesky plans to streamline its moderation processes in 2025 by:
- Improving communication: Users will soon receive updates on actions taken regarding their reports.
- In-app appeals: The platform will allow users to appeal takedown decisions directly within the app.
In 2024, Bluesky moderators took down 66,308 accounts, while automated systems removed 35,842 spam and bot profiles. Looking ahead, Bluesky is investing in proactive detection systems to complement user reports, aiming to address harmful content more efficiently as the platform continues to grow.
