Overwatch 2’s latest collaboration with le Sserafim turns out to be a love letter to fans

In a twist at Blizzcon 2023 Jared Neuss, the executive producer of Overwatch 2 made an unexpected announcement. He revealed that the recent collaborations with the anime sensation One Punch Man and the Kpop group Le Sserafim were not simply marketing tactics to attract new players. Instead they were expressions of the developers passions shared directly with the existing Overwatch 2 community.