As Sony battles tooth and claw to prevent Microsoft from acquiring Activision Blizzard, Battlefield is caught in the crossfire. Sony claims in a complaint with the UK’s competition regulator, the Competition and Markets Authority (CMA), that Call of Duty is a particularly significant brand to have on PlayStation platforms that cannot be substituted by games like Battlefield. If Microsoft’s acquisition of Activision Blizzard is approved, it will own the franchise.
Arguments like these are prevalent when corporate attorneys argue with authorities over who should and should not be permitted to purchase who. However, it’s an unusual sensation to see a company go from marketing to roasting.
