As Elon Musk seeks new methods to monetize Twitter, he is confronted with a far more pressing issue: advertisers are abandoning the network. According to Musk, “Twitter has seen a big loss in income” as a result of advertisers’ worries about content filtering and other problems highlighted by activists.
A number of large corporations, including GM, Audi, Pfizer, General Mills, Volkswagen, and others, have halted advertisements in recent days, fearful of prospective changes to Twitter’s policy as well as the departure of prominent executives. Industry organisations have also raised concerns over Musk’s brand safety, and The New York Times reported this week that “IPG, one of the world’s top advertising agencies, issued some advice… for customers to temporarily suspend their spending on Twitter.”
