FIFA 23 hasn’t even been released yet, but Electronic Arts is already planning its post-FIFA future. Today, the publisher announced a new agreement with Spain’s LaLiga, which is home to legendary teams such as Real Madrid and Barcelona, for a “one-of-a-kind, multi-year relationship” that will begin with the 2023-2024 season and would make EA the league’s main sponsor. That is also the season in which EA will abandon its long-term partner FIFA in favor of a new soccer series dubbed EA Sports FC, making FIFA 23 the last EA game with FIFA branding.
