The electric reincarnation of Scout, the famous off-road SUV brand, began this week with the appointment of Scott Keogh as CEO of Volkswagen’s new spinoff firm.
VW acquired the Scout brand through a 2020 combination of Traton, its commercial trucking subsidiary, and Navistar, which the German manufacturer had already purchased a portion of in 2016. It was claimed in May that VW Group is willing to invest $1 billion in the new Scout brand and has set a goal of selling a quarter million electric off-roaders under the name yearly beginning in 2026.
