Dubai, United Arab Emirates, April 4, 2019: Hisense®, a leading television and appliance manufacturer has announced its global partnership deal with the Union of European Football Associations (UEFA) for Men’s National Team Football competitions ahead of the UEFA EURO 2020™. In the 60th year of the tournament, this is the second time the Chinese giant has filled the position to be a Global Partner among other UEFA sponsors following a successful UEFA EURO 2016™ campaign.
As a global partner, Hisense will engage in various global marketing and advertising activities to coincide with UEFA EURO 2020™. In addition, Hisense televisions will be the official television suppliers of the competition. It is expected that the partnership will see Hisense reach over 200 territories and greatly enhance its international brand exposure.
Commenting on the global partnership, Mr. Fazalur Rahman, Marketing Director, Hisense Middle East said, “Hisense is witnessing a strong increase in brand awareness through sports sponsorships and we are excited to be a part of the 2020 UEFA European Football Champions. It will be held for the first time in 12 cities in 12 countries in Europe. This is indeed a major global initiative by Hisense, right after finishing a highly successful 2018 FIFA World Cup Sponsorship. We plan to keep the momentum high and continue Hisense’s winning streak through global sports marketing”.
