A good company name and logo are at the heart of creating a strong brand. Both should be recognizable and memorable. Think about your desired brand image and try to develop a name and logo that reflect that image. You may also need a color palette for your brand. Additionally, you should think about trademark registration. You would not want to build equity in a name or logo only to have other people exploit it without your permission. A trademark might seem insignificant early on, but it can save you from a lot of headaches in the future.
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