You want your brand and business to be easy to find in search engines. To achieve that, you will need to invest in search engine optimization (SEO). SEO is an array of tactics and practices intended to make a website more discoverable in search engines. This includes making sure the site is indexed for the right search terms, and also that it ranks well in search results for those terms.
Developing a keyword strategy is the beginning of most SEO campaigns. This means researching the search terms that will be most relevant to your website. You then develop a strategy for using those keywords on different pages of your website. You can also develop strategies for internal and external linking to enhance your SEO efforts.
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