YouTube to block ad-blocker users in test, pushing for Premium subscriptions
In an effort to tackle the persistent issue of ad-blocking on its platform, YouTube is adopting a more assertive approach to discourage viewers from using ad-blocking software. Recent reports from BleepingComputer indicate that users have begun sharing screenshots on platforms like Reddit, showcasing a new pop-up notice warning them about potential consequences for continued use of ad blockers.
According to the notice, viewers who utilize ad-blocking software risk having their video playback blocked after watching three videos. The warning explicitly states that YouTube will restrict their ability to play videos on the platform unless they disable their ad blocker or whitelist the website. Emphasizing the importance of ads in sustaining a free service for billions of users worldwide, YouTube advises users to subscribe to YouTube Premium for an ad-free experience, ensuring creators can continue to be compensated for their work.