YouTube Discontinues Premium Lite, Prompts Users to Upgrade to Full Premium
YouTube is ending the Premium Lite subscription option, prompting users to switch to the more expensive Premium tier if they wish to continue ad-free viewing.
YouTube is making changes to its subscription offerings, and after October 25, users paying for Premium Lite will no longer have this option. In an email to subscribers, the video hosting platform announced the discontinuation of Premium Lite while also mentioning plans to develop alternative versions based on feedback from creators and viewers.
Premium Lite was never made available to all YouTube users worldwide. It had limited availability after its initial introduction in select European countries in 2021. For those fortunate enough to access it, Premium Lite provided an affordable way to enjoy ad-free viewing for €7 ($7.42) per month. In contrast, the regular Premium tier, priced at $14 per month, not only removed ads but also included features like access to YouTube Music, offline video downloads, and the ability to play videos in the background while using other apps.