Phil Spencer backed this up earlier, saying that console sales numbers don’t really tell you how healthy the Xbox ecosystem is. Stuart’s gig is to make sure Xbox is reaching more people and those people are dropping more cash on Xbox stuff. Microsoft’s playing the long game here, giving players all kinds of ways to spend money – buying games, jumping on Game Pass, or even watching ads for mobile games.
Stuart spilled the beans on Microsoft’s game plan for places like Africa, India, and Southeast Asia, where consoles aren’t as big a deal. Over there, it’s all about streaming and mobile games. Smart move, considering the mobile game scene is where the big bucks are rolling in.
