In a recent interview, Sarah Bond, Vice President for games at Microsoft, discussed Xbox’s willingness to embrace new approaches and diversify its offerings. Bond mentioned the potential for introducing advertisements in games and even exploring the concept of “timed slices of games.” These statements indicate Xbox’s intention to expand beyond its successful Game Pass subscription service and experiment with different models.
While Xbox remains committed to supporting Game Pass, Bond emphasized the importance of a diverse portfolio that encompasses big triple-A titles, indie games, and hidden gems. The goal is to provide creators with options and choices, enabling them to create immersive and creative experiences without conforming to a specific mold.
Despite the success of Game Pass, Xbox still faces stiff competition from PlayStation and Nintendo. Recent setbacks, such as the mixed reception of Redfall and the challenges in the acquisition of Activision Blizzard, have highlighted the need for fresh ideas. Xbox is seeking more viable exclusives and original IPs to rival PlayStation’s impressive track record.
By exploring concepts like timed slices of games and introducing advertisements, Xbox aims to revitalize its offerings and attract a wider audience. These strategies could provide new opportunities for developers to experiment and deliver unique gaming experiences. As Xbox looks to the future, the industry eagerly awaits the impact of these innovative approaches on the gaming landscape.
