X Premium subscribers now have the option to conceal their likes tab from public view, as announced by the social media platform formerly known as Twitter.
This latest feature enables X Premium users to completely remove the likes tab from their public profiles. Subscribers can activate this option by adjusting their preferences during the early access phase.
This development is part of X’s ongoing efforts to attract and cater to more paying patrons. Notably, the platform has experienced a 60% decline in US advertising revenue, making it crucial to enhance its premium offerings. X Premium membership starts at just $8 per month or $84 annually and comes with various perks, including early access to new features and the coveted verified blue check mark.
One compelling reason for users to hide their likes is to maintain privacy, shielding their liked tweets from public scrutiny. This feature could prove especially valuable to public figures and officials who seek a more controlled online presence. It allows them to avoid potential public relations crises that can arise from accidentally liking inappropriate or controversial content—recall the 2017 incident involving politician Ted Cruz, whose public like of a pornographic clip caused a significant online uproar.
As X continues to explore ways to enrich its premium offerings, this new feature underscores its commitment to meeting the preferences and demands of its paid subscribers. The platform aims to diversify its revenue streams beyond advertising and solidify its appeal to those seeking a more private and tailored social media experience.
