With its new audio emblem, Wikipedia claims to have discovered the “sound of all human knowledge.”
Sound has always been an important component of branding, with businesses adopting different auditory cues to establish a feeling of familiarity and identification among their customers. Netflix’s ‘ta-dum’ and Apple’s startup chime are two classic sound emblems that have become linked with their respective firms. Wikipedia has now joined the group with its own distinct audio signature.
The Wikimedia Foundation held a contest to design an audio logo for the platform, in line with Wikipedia’s collaborative ethos. The goal was to create a distinguishable sound that could be utilised in contexts when visual logos were not possible, such as radio or podcast advertisements.