Netflix’s membership base is shrinking as Disney Plus grows (despite still sitting at 74.58 million subscribers in the US and Canada). Last quarter, the streaming behemoth lost subscribers for the first time in more than a decade, and it has already created a few strategies to regain them. According to an internal memo, Netflix may launch an ad-supported tier this year, and it is also working on a live streaming option, similar to Disney Plus. Netflix co-CEO Reed Hastings has hinted about cracking down on password sharing in order to capitalize on streaming freeloaders (much to the chagrin of customers), which could happen around the same time Netflix launches an ad-supported tier.
