Ronaldo Mouchawar, CEO & Co-Founder of Souq.com commented, “The smartphone sector in the Middle East is really opening up as new brands enter the market, proving that high quality does not necessarily mean a huge cost. With one of the highest mobile phone penetration rates, the Middle East is a ripe market for Wileyfox and we are proud to be partnering with such an innovative brand. We are experiencing an uplift in smartphone sales, particularly amongst the tech savvy younger generation, so we are confident of Wileyfox’s success in entering the market exclusively with Souq.com.”
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