Once the lid is off, we see a neatly laid out mini folder with all the instruction manuals and a few Apple-branded stickers. These stickers are a way for you, the customer, to show off your new purchase and loyalty towards the brand.
The most common place for customers to stick these Apple-branded stickers is on their cars. But, whenever you decide to put these stickers, Apple achieves two objectives. They instill a sense of loyalty towards the brand in your mind, and they also get free advertising. So people, who see the stickers on your car, computer, or even water bottles, can get curious about the brand, and Apple gets free press. It is sometimes very surprising to see people actually buy Apple products just to get the stickers.
