Now, Apple’s whole branding experience for their customers starts with its stores. Every Apple store is constructed around a fixed list of guidelines, and with Apple acquiring some real marquee locations around the world for their stores, its clear that they are going for the art gallery vibe, where customers can come, take their time with the products, get a hands-on, get advice from in-store Apple executives, and once satisfied, they can purchase the product they want.
The product itself comes in very attractive packaging. The box has been designed in such a way that the lid comes off in around 15-30 seconds to build up that inherent suspense in the customer.
