Unity Extends Olive Branch: Reverses Controversial Developer Pricing Changes

Unity Extends Olive Branch: Reverses Controversial Developer Pricing Changes

Unity Responds to Outcry, Eases Restrictions on Developers with Revised Pricing Policy

Unity has additionally stated that no game generating less than $1 million in revenue over the preceding 12 months will be subject to the Unity Runtime Fee.

Unity’s Apology and Commitment to Developers

Unity’s response to the outcry reflects a conciliatory tone. Marc Whitten, Unity Create leader, expressed his regret, stating, “I am sorry.” He acknowledged that Unity should have engaged with more developers and incorporated their feedback before announcing the initial Runtime Fee policy. He emphasized the company’s objective to ensure continued support for developers and robust investment in their game engine. Whitten affirmed Unity’s commitment to listening to developers, working diligently to regain their trust, and addressing their concerns.