Threads Software Limited, a UK-based software company, has issued a legal challenge against Meta over the use of the name “Threads.” The software company asserts that it has held the “Threads” trademark since 2012 and is known for its “intelligent message hub” employing AI to assist businesses in managing phone calls, emails, and other messages.
According to Threads Software Limited, Meta’s legal team made four separate attempts starting in April 2023 to acquire the threads.app domain owned by the software company. Moreover, the company alleges that Meta attempted to shut down its Facebook account. In a statement, Threads Software Limited clarified that they declined every offer from Meta, making it unequivocal that the domain was not for sale. However, in July 2023, Meta’s Instagram introduced its “threads” social media platform and subsequently removed Threads Software Limited from its Facebook platform.
Threads Software Limited has given Meta a 30-day ultimatum to “cease using the Threads name.” If Meta does not comply, the software company states it will “seek an injunction from the UK courts.” In response, John Yardley, CEO of Threads Software, expressed that challenging Meta was not an easy decision, but the business now faces a significant threat from one of the world’s largest technology companies.
