Twitter CEO fires senior executives and stops recruiting
Twitter’s top management is changing. The first move was disclosed on Twitter by consumer product leader Kayvon Beykpour, who stated that current CEO Parag Agrawal “asked me to depart after letting me know that he wanted to take the team on a different path.”
Bruce Falck, the company’s general manager of revenue and head of product, stated in a (now-deleted) tweet that he, too, had been sacked by Agrawal.
In an unexpected twist, Parag Agrawal himself responded to both posts on Thursday evening, praising the men he’d fired and expressing praise for their work.
Jay Sullivan, with whom we spoke in March about Twitter’s goals to acquire 100 million daily users, will now serve as both the president of product and the interim head of revenue. These developments come as Elon Musk presses on with his $44 billion purchase of Twitter, albeit he has not yet assumed ownership of the firm.
“At the beginning of the pandemic in 2020, the choice was made to invest aggressively to provide substantial growth in audience and revenue, and as a company, we did not hit intermediate milestones that permit confidence in these ambitions,” Agrawal said in an internal memo obtained.
“We can confirm that Kayvon Beykpour and Bruce Falck are departing Twitter,” said Twitter spokesperson Adrian Zamora in a statement. “Jay Sullivan is the new general manager of Bluebird and the interim general manager of Goldbird. Except for business vital roles, we are halting most hiring and backfills as of this week. We are reducing non-labor costs to guarantee that we are responsible and efficient.”
Beykpour has led the creation of many of its major features and design modifications over the previous many years as its product leader and, most recently, GM of consumers. It’s a remarkable move given that Agrawal only recently reconfigured his executive team with the departure of Twitter’s design and engineering heads, leaving Beykpour at the helm of consumer products.
Beykpour has been with Twitter since it acquired Periscope, the live streaming firm he co-founded, in 2015. As Twitter incorporated Periscope’s live streaming features into its main app, Beykpour transitioned into the bigger organization, becoming its head of consumer product in 2018 and overseeing an extraordinarily active period of feature launches in the years that followed. Periscope was finally decommissioned last year.
“When everything is said and done, it’s the effort that matters: We upgraded our ad serving, prediction, analytics, attribution, invoicing, API, and many more systems, considerably boosting our dependability and scalability,” Bruce Falck remarked in his own thread.
While Falck’s work is less visible to users than Beykpour’s, he has been mentioned in articles regarding Twitter’s changes in how it serves advertising and reports that the company is looking into subscriptions to minimize its reliance on ad revenue. It’s also worth noting that Casey Newton stated that Beykpour and Instagram chief Adam Mosseri met in Falck’s backyard as part of the process of Instagram eventually providing image previews for its links on Twitter.