A global rollout may be required to increase Blue’s appeal. According to a leak source, the premium version had just 180,000 customers in the United States as of mid-January. CEO Elon Musk is rumoured to desire subscriptions to account for 50% of Twitter’s income, which necessitates attracting a large audience. So, the concern is less about availability and more about whether enough people would think the added features are worthwhile.
