Twitch extends its ad campaigns in order to pay streamers more money

According to a report from April, Twitch was looking into ways to enhance revenues by potentially reducing the revenue split with its top streamers. The story provoked immediate outrage from the platform’s most well-known users; nevertheless, Twitch has not indicated that it will change its present business model. This new ad programme expansion could help to ease the blow of any yet-to-be-announced modifications.