Twitter’s massive rebranding efforts are affecting its popular tool, TweetDeck, which is now showing signs of its new name, “XPro,” on its landing page for users who are logged out. The rebranding initiative, announced by Elon Musk in a tweet and later through an email to employees in July, is part of Twitter’s transformation into “X,” with plans to become an “everything app” incorporating payments and banking features.
The rebranding process began with a change in the Twitter logo to a generic “X” logo, and renaming tweets to “posts” and retweets to “reposts.” The app listings on Google Play Store and the App Store were also updated to reflect the new name, “X.”
While Musk has been a proponent of the “X” branding and had attempted to rename PayPal to X.com in the past, the sudden rebranding of Twitter has drawn criticism from some, who see it as a move that makes the company less identifiable and valuable. Critics have questioned the success of the rebranding and labeled it as “the dumbest thing Musk has done since taking over.”
As part of the rebranding strategy, TweetDeck will no longer be available for free and will be locked behind a paywall, exclusively accessible to Blue subscribers. This shift marks a significant change for TweetDeck users, who have previously enjoyed the tool’s real-time features for free.
Overall, Twitter’s rebranding process seems to be moving forward rapidly, and the company is determined to carry out its plans to transition into “X” and expand its services beyond just a social media platform. However, the reception to the rebranding remains mixed, and the success of the company’s broader vision remains to be seen.
