To market items to youngsters, Walmart has launched a ‘metaverse’ experience in Roblox

Virtual lobbies include Walmart Land and Universe of Play. Inside are a number of minigames and experiences, such as a Ferris wheel, “interactive piano corridor,” and DJ booth, the majority of which direct players to certain businesses. A virtual dressing room, for example, allows you to use the money earned in Walmart Land to outfit your avatar with Skullcandy headphones or a Fitbit activity tracker. You may race Razor scooters around a track or hang out with PAW Patrol characters in Universe of Play. It’s all really rudimentary in terms of aesthetics and gaming mechanics, but that’s to be expected from Roblox.