The best insights come from a wide variety of sources, but in particular, those who shake hands with end users day in and day out – the resellers. And in turn, just as helpful is talking to the distributors – those who assist the resellers. The feedback being received from those on the front line of IT sales is invaluable. And without a doubt, these very channel partners now have more power than they have ever had before. The influence of channel partners on the policies of system vendors has never been stronger. This increased demand for AMD-based commercial notebook solutions is primarily due to the feedback from assemblers at one end, and resellers at the other, that systems using AMD’s APU offer a creative way to differentiate and win more business.
Rather than shipping systems using the same old technology just to fulfil an order, a little creative specifying of systems can take advantage of the APU revolution, for example, a solution based around an APU based product, could likely reduce the cost per unit. This can enable customers to meet reduced budget requirements, or allow them to purchase additional accessories or services within the original budget. Differentiation with AMD-based systems means resellers can give their customers more choice and in doing so, protect their interests and build more trusted and lasting business relationships.
