TCL, one of the top-three global television manufacturers and the leading consumer electronics brand, today announced the appointment of Neymar Jr., one of the world’s most influential and widely–recognized athletes, as the company’s Global Brand Ambassador.
The exclusive partnership with Neymar Jr. is TCL’s latest initiative in an extensive programme of premium sports sponsorships worldwide, which underpins the company’s goal to connect with its growing community and fulfilling its commitment towards its global consumers.
The agreement has been signed for two years, during which Neymar Jr. will appear on TCL TV and print commercials across its major businesses including TCL Multimedia (the group’s TV business) as well as household appliances, and he will also participate in a series of high impact, global, online and offline marketing campaigns for the brand. The two parties will also join forces for charity.
The deal with 26-year-old Brazilian football superstar Neymar Jr. is part of TCL’s global brand strategy and will help TCL embrace a wide audience of young sports fans worldwide and raise TCL’s global brand visibility.
“We are delighted to welcome this outstanding, talented young athlete to the TCL family,” said Tomson Li, Chairman and CEO of TCL Corporation. “Neymar Jr. is truly a global sports icon who inspires fans to strive to reach the ultimate standards of excellence, just as TCL constantly strives for excellence in technological and product innovation. With sports fever set to spread all over the world this year, Neymar Jr. is undoubtedly the best possible partner with whom, together, we can deliver an exceptional experience to our consumers,” Li added.
“I am thrilled to be partnering with TCL. It was an easy decision for me. I share similar values with TCL – the constant pursuit of excellence and great results in every game and I’m excited to work closely with TCL and support the company’s efforts to bring the global sports community together through football,” said Neymar Jr.
Speaking on the appointment Niranjan Gidwani, CEO, Eros Group, authorized distributors for TCL, said “Big congratulations to the TCL team on the appointment of such a stellar sports personality. It’s a great initiative by the brand to connect with consumers globally and we hope that this partnership with Neymar Jr. takes the brand to greater heights. We are proud to represent the brand in this market and would continue to support them in all their future endeavours”
Investment in sports and entertainment marketing activities is a major plank in TCL’s global business strategy. The company’s other global sports partners include NBA’s Minnesota Timberwolves and Lynx, soccer team San Jose Earthquakes, Brazilian Football Confederation (Brazil), Rosario Central Football Club (Argentina), Philippine Basketball Association (Philippines), The Melbourne Cup and Melbourne Victory Football Club (Australia). It also works with entertainment industry partners including the Hollywood’s TCL Chinese Theatre, The EllenShow, and the popular Warner Bros. Pictures movie Justice League.
More details of future events and initiatives of the partnership will be announced in due course.