- Taking the time to increase engagement no matter the scenario
Last but certainly not least, there are a few unlikely scenarios where you can potentially turn things around. For example, the 404 page is only experienced by those who mistype the address or click on a broken link. Building a creative 404 page can help increase viewer engagement and help further streamline the customer journey.
The same goes for developing personalized advertising website pop-ups that are typically seen as aggressive — helping engage users by automating pop-ups based on their behavior. You can accomplish the same thing with email outreach.
