Spotify is experimenting with selling concert tickets directly to fans
Spotify is piloting a new platform to sell concert tickets directly to fans. Spotify Tickets presently features a small selection of forthcoming US-based performances for participating artists such as Limbeck, Tokimonsta, and Annie DiRusso.
Spotify already works with Ticketmaster, Eventbrite, and See Tickets to sell tickets via its new Live Events Feed, which allows you to explore local performances and buy tickets through a third party. The new Spotify Tickets site, on the other hand, allows you to purchase tickets directly from Spotify.
The firm sells tickets “on behalf of third parties, which may include venues, event producers, fan groups, and artists as their disclosed ticketing agent,” according to the site’s legal page. This implies that Spotify does not determine ticket pricing and will charge consumers a booking fee, which will be disclosed before checkout.
According to the Spotify Tickets support website, you must register a Spotify account in order to purchase tickets, and it seems that printed tickets (or tickets by mail) are not currently supported. To pick up your tickets, Spotify advises you must provide your email confirmation and a valid ID at the venue’s box office. It also outlaws ticket reselling, which this pickup procedure should assist to avoid.
TikTok is taking similar steps to assist musicians in promoting live events. Earlier this month, the service announced a deal with Ticketmaster, allowing users to purchase tickets to see Demi Lovato, OneRepublic, Usher, and the WWE directly through the app. TikTok is also thought to be developing a separate music streaming service to compete with Spotify and Apple Music since the company registered for a TikTok Music trademark in May.