Sony’s PS5 Price Cut Proves Successful Worldwide, But Faces Unique Hurdles in the UK

According to GfK data, the weeks following the PS5 price drop have seen strong hardware sales in the UK. In the first week, there was a 71% increase in PS5 hardware sales, followed by a further 59% boost in the second week. This data contradicts Sony’s initial assessment of the UK market’s response to the price drop.