Sony’s Alpha 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability

Sony’s Alpha 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability

Sony’s Alpha 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability

 

Next level AF performance

The latest processing engine BIONZ XR used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking, and a large buffer for a smooth shooting experience. Alpha 7 IV tracks subjects with tenacious Real-Time Tracking and 759 phase-detection AF points in a high-density focal-plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds’ and animals’ eyes for both still images and movies, in addition to humans. The detection accuracy for the human face and eyes is also approximately 30% more improved, compared with Alpha 7 III.

Evolved movie technology

The Alpha 7 IV inherits technology taken from real-world movie production including S-Cinetone – adopted from Sony’s highly regarded Cinema Line cameras used by a broad range of filmmakers and content creators – to deliver a rich, cinematic look. A high-quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I intra-frame encoding for more efficient editing workflows, and XAVC HS for doubled compression efficiency.

Advanced operability as a genuine hybrid model

The Alpha 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience. New to Sony’s line-up of Alpha cameras is a dual-layer mode dial with the lower layer for selecting Still/Movie/S&Q and the top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings.

 

Sony’s Alpha 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability

 

It also has 5-axis optical in-body image stabilization for a 5.5- step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to benefit from the upgraded live-view image quality that minimizes false color and increases resolution.