Sony Solidifies Position as Leading Camera Brand with Launch of Revolutionary Digital Imaging Products

Sony Solidifies Position as Leading Camera Brand with Launch of Revolutionary Digital Imaging Products

Additionally, the interchangeable lens camera has a newly refined XGA OLED Tru-Finder™ with the world’s highest (0.78x) viewfinder magnification.

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The A7R II is compatible with Sony’s growing line-up of E mount lenses, which now totals 63 different models including 12 native FE full frame lenses. By early 2016, Sony will add eight new lenses to its FE full frame lineup, bringing the FE total to 20 lenses and the overall E mount assortment to 70 different models.

Satoru Arai, Head, Sony Middle East Marketing Company commented: “Sony continues to deliver game-changing imaging products that are evolving the way imaging enthusiasts, hobbyists and professionals can see and capture the world. Utilising Sony’s decades of expertise in digital imaging, as well as the highest spec technology, we’ve made it possible for everyday customers to enjoy a professional imaging experience.By harmonizing high resolution, sensitivity and speed, we’re delivering a high-level full-frame imaging experience unlike anything else in market today, with Sony’s newly developed, world’s first back-illuminated 35mm full frame CMOS sensor. This new camera makes a strong statement for Sony.”

In addition to the A7R II, Sony has also announced two of the most advanced, versatile Cyber-shot™ cameras, the compact RX100 IV and high-zoom RX10 II cameras. The two new models feature the world’s first 1.0 type stacked Exmor RS™ CMOS sensor with advanced signal processing and an attached DRAM memory chip.

The two new models feature the world’s first 1.0 type stacked Exmor RS™ CMOS sensor with advanced signal processing and an attached DRAM memory chip. The high speed signal processing and DRAM memory chip work together to enable more than five times the readout rate of image data and are responsible for a variety of standout features that have previously only been available in selected professional-level video cameras.

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These impressive capabilities include 40 times super slow motion video capture at up to 960fps, an ultra-fast Anti-Distortion Shutter with a maximum speed of 1/32000 second, high-resolution 4K movie shooting and more.

“Utilising Sony’s decades of expertise in digital imaging, we’ve made it possible for everyday customers to enjoy a professional imaging experience with the new RX100 IV and RX10 II cameras. With the power of the world’s first 1.0-type Stacked CMOS sensor packed into a compact, portable body, these new cameras bring the excitement and creativity of high frame rate shooting, 4K recording and a variety of other pro-quality features to a whole new audience.The new RX100 IV and RX10 II models make a strong statement for Sony, as they break through all existing boundaries of compact cameras, using the most sophisticated technology and will allow professionals, hobbyists and enthusiasts to capture images and videos that they never before thought were possible.”said  Kenta Akiyama, Head of Digital Imaging Division at Sony

A first for Sony consumer cameras, the new RX100 IV and RX10 II both have the ability to record super slow-motion videos of up to 40x slower than the standard rate, allowing users to capture and replay fleeting moments of action with incredible detail, resolution and clarity. The impressive speed and power of the 1.0 type stacked Exmor RS™ CMOS sensor with an attached DRAM chip allows the new RX100 IV and RX10 II to perform exceptionally well while capturing fast-moving subjects. In particular, its fast processing capability results in continuous speeds of up to 16fps on the RX100 IV, and up to 14fps on the RX10 II for an extended period of time.