Straight talk
This applies to all technologies, not just our own. Taking such an approach has certainly worked for us in talking to channel partners. Speeds and feeds definitely have their place – not least because we need to show we can outperform the rest and work with the best. But it’s hardly a gripping yarn for our partners to take to customers who are anything other than hardcore tech enthusiasts.
Instead, we started to focus on ‘the three Ps’ – price, power (i.e. energy consumption), and performance as a way of highlighting the benefit that our technology delivers – it costs less to buy, provides great battery life and delivers stellar performance – especially graphics power. You can expand on those points extensively, but these core messages offer a good perspective of the value and benefits on offer and they are easy to remember and communicate.
