Siemens and Sony Forge Future of Design with ‘NX Immersive Designer’: A Leap into the Industrial Metaverse
In a seriously futuristic move, technology big shots Siemens and Sony have teamed up to create a wild new virtual reality headset for designers and engineers. Calling it the “NX immersive Designer,” this radical device aims to let creators collaborate in hyper-realistic 3D simulations as if they’re working side-by-side.
Unveiled at the massive CES tech conference, Siemens is framing this as a first step into the “industrial metaverse.” Essentially, they’re talking about blending physical and digital worlds to completely transform manufacturing and design.
The headset itself sounds insane – using Sony’s bonkers mixed reality displays and Siemens’ software, it can supposedly enable mind-blowing immersive experiences. Engineers and designers will be able to explore and tweak virtual 3D prototypes together in unbelievable detail. Siemens boasts this will “kickstart content creation” for a metaverse specifically focused on industry.
Calling it “the future of immersive engineering,” Siemens says the NX immersive Designer will launch later in 2024. Their CEO, Dr. Roland Busch, talked up using tech like AI and VR to innovate in a sustainable way. They also showed off a slick new smart home energy management system called Inhab.
Sony’s Yoshinori Matsumoto raved about the collaboration too, saying it “redefines the daily workflow” of creators through “intuitive interaction and realistic rendering.” Essentially, he’s saying this thing is poised to completely change the game for designers.
So in a nutshell, two powerhouses are joining forces to bring industrial design and manufacturing into a mind-blowing futuristic virtual world. With the NX immersive Designer letting creators collaborate in unbelievable VR simulations, Siemens and Sony could kick open the doors to the next era of engineering. We’re talking fully immersive, highly collaborative virtual product development.