Heston Saldanha, Channel Manager of Consumer/Retail at Sennheiser in the Middle East said:
“The shop in shop is the next step forwrad in Sennheiser‘s growth in the region where we see ourselves interacting more closely with our consumers. This concept helps us provide a mo-re personal shopping experience for customers. We will be looking at developing more such concepts across the region.”
The privately owned Sennheiser Group based in Wedemark near Hanover, Germany, was founded in 1945 and has gone on to become a leading manufacturer of microphones, headphones and wireless transmission systems. Sennheiser employs more than 2,500 staff worldwide and operates plants in Germany, Ireland and the USA.
