Paul Whiting, President of Strategic Collaborations for Sennheiser, added:
“This is the start of a comprehensive move to consolidate the presence of our product range and represents a huge vote of confidence in our partner, Jumbo Electronics, as well as our commitment to the region. Sennheiser as a family-owned company has a long-term strategic focus, and that is the creation of ground-breaking audio products and exceptional sound experiences for the user. Our vision is to actively shape the future of audio, and this builds on a company history that this year celebrates its seventieth anniversary.This new launch is a particularly important initiative for the business and the company anticipates the shop-in-shop concept developing into a key strategic push in their global operations.I think it’s most appropriate that the timing coincides with the seventieth year since the inception of our brand”.
