Despite having around 21 million gamers, which is 58% of its population, Saudi Arabia is not yet well-known in the global game development or publishing industry. Savvy Gaming Group aims to change that by encouraging partners and other companies to come to Saudi Arabia and establish their publishing or distribution business in Riyadh to serve the region. Ward, who is a former executive at Microsoft, Electronic Arts, and Activision, highlighted the company’s mandate to promote the local gaming industry and to provide new opportunities for gaming companies worldwide.
