Samsung smart TV displaying AI-powered ChatGPT integration for voice commands and interactive features
Parth
Tech News
1 min read

Samsung and OpenAI Rumored to Be Collaborating on AI TVs

A Korean website has reported an “open partnership” between Samsung and OpenAI, hinting at potential integration of ChatGPT into Samsung TVs. While there’s no confirmation of new hardware, software integration seems likely, aligning with Samsung’s history of incorporating AI features into its Tizen OS-based smart TVs.

Samsung’s AI-Driven Innovations

Samsung has already introduced features like AI Upscaling, AI Sound, and the recently unveiled Vision AI. Vision AI can:

  • Identify dishes on-screen and provide recipes linked to Samsung’s food app.
  • Perform live translations.

The addition of ChatGPT could make Samsung TVs even more interactive, possibly enabling natural language interactions similar to what ChatGPT offers on Apple devices as part of Apple Intelligence.

 

Samsung smart TV displaying AI-powered ChatGPT integration for voice commands and interactive features

 

Strategic Timing

This collaboration comes as Google prepares to integrate its Gemini AI into the new Google TV operating system, announced at CES 2025. Gemini AI offers functionalities like:

  • Voice-activated commands without the need for a remote.
  • Contextual insights while watching YouTube videos.
  • Improved content recommendations and a cleaner user interface.

With Google TV expected to launch in late 2025, Samsung’s potential ChatGPT integration could position its TVs as strong competitors, particularly for users who value conversational AI.

What Could ChatGPT Integration Offer?

Here’s what an AI-powered Samsung TV might provide:

  1. Interactive Queries: Ask about actors, movie details, or streaming recommendations.
  2. Voice-Controlled Navigation: Replace traditional remote functions with voice commands.
  3. Enhanced Accessibility: Features like real-time explanations, translations, and recipe suggestions.

AI-Driven TV: A Future Without Remotes?

One of the most appealing aspects of conversational AI is eliminating the dependency on physical remotes. For users tired of misplaced remotes, voice commands could revolutionize TV interaction. With solutions like Google TV’s Gemini and Samsung’s potential ChatGPT integration, TVs might soon become your household’s smartest assistant.

Would you like to see your Smart TVs get the AI boost, or are you more of an old fashioned TV user?