Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the availability of its new ATIV Smart PC and ATIV Smart PC Pro, based on the Windows 8 operating system, in the UAE. The new ATIV Smart PCs can easily transform from a traditional notebook PC to a tablet PC device with just a click of a button, maximizing both productivity and mobility.

With the introduction of Microsoft’s Windows 8 operating system, Samsung introduces “ATIV”, the new brand for its Windows-based devices. ATIV, the reverse order of the word VITA, meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life extraordinary with excitement.

Samsung Introduces New Era of Computing with ATIV Smart PC Line-Up powered by Windows 8


“ATIV represents Samsung’s commitment to contribute to a new mobile environment by providing users with limitless options for creation on-the-go,” said Denzil D’Souza, Business Head for Notebooks, Samsung Gulf Electronics. “The ATIV Smart PC line-up leverages our leadership in design and technology and introduces an unrivalled computing experience. The devices truly represent a new era of powerful mobile computing that will empower users to work and create freely anywhere.”


Combining the power of a notebook PC and the convenience of a tablet PC, the 11.6inch Samsung ATIV Smart PC and ATIV Smart PC Pro are Samsung’s latest set of smart devices, compatible with both Windows 7 and 8 operating systems. The PCs feature a detachable keyboard-docking system that allow users to switch easily between a  clamshell notebook PC and a tablet PC form-factor, making them Samsung’s most powerful, mobile devices.


An advanced 10-finger multi-touch screen provides a technological leap in interactivity, surpassing the traditional two-finger touch features. Its enhanced screen sensitivity allows users to pinch-to-zoom, rotate images and scroll through pages easily to enjoy the full capabilities of the latest entertainment applications.


In addition, the ATIV Smart PC and ATIV Smart PC Pro are equipped with the renowned S Pen, delivering real writing and drawing experiences for maximum productivity, both at the desk and on-the-go. Just like using a pen or pencil, the WACOM digitizer pen, with its 1024-level pressure sensitivity, is capable of meeting the demands of professionals and consumers alike. The pre-loaded S Note application accompanies the S Pen to make writing and drawing as simple and intuitive as possible. In addition, the S Camera on the ATIV Smart PCs fully exploits the performance of an integrated front and rear cameras. While the ATIV Smart PC is powered with an 8M rear camera with flash and 2M front facing camera, the ATIV Smart PC Pro is powered with a 5M rear camera and 2M front facing camera.

 Samsung Introduces New Era of Computing with ATIV Smart PC Line-Up powered by Windows 8

The S Player ensures seamless playback of images and videos in any format. This content is presented with Samsung’s SuperBright 11.6-inch Full HD LCD display, producing the most vivid colors and sharpness with 400nit brightness. Beautifully stylish and ultra-portable, the ATIV Smart PC and ATIV Smart PC Pro are only 9.9mm and 11.9mm thick respectively.  While the ATIV Smart PC Pro’s powerful Intel® Core™ i5 processor can handle both demanding professional use and daily multimedia consumption, the ATIV Smart PC’s Intel® Atom™ Z2760 processor is a solid match for everyday productivity tasks.


Despite their compact and portable form factors, the two devices feature USB 2.0 (Smart PC), USB 3.0 (Smart PC Pro), mHDMI, miniSD and two extra USB 2.0 ports on the keyboard. Adding to its mobility credentials,  the ATIV Smart PC has a battery life of up to 13.5 hours, whereas its stronger sister device, the ATIV Smart PC Pro, runs up to eight hours giving users the freedom to work remotely without needing to worry about recharging.


The ATIV Smart PC and ATIV SMART PC Pro are now available across major outlets in the UAE and will retail at AED 2,999 and AED 4,499 respectively.