Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the availability of its new ATIV Smart PC and ATIV Smart PC Pro, based on the Windows 8 operating system, in the UAE. The new ATIV Smart PCs can easily transform from a traditional notebook PC to a tablet PC device with just a click of a button, maximizing both productivity and mobility.
With the introduction of Microsoft’s Windows 8 operating system, Samsung introduces “ATIV”, the new brand for its Windows-based devices. ATIV, the reverse order of the word VITA, meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life extraordinary with excitement.
“ATIV represents Samsung’s commitment to contribute to a new mobile environment by providing users with limitless options for creation on-the-go,” said Denzil D’Souza, Business Head for Notebooks, Samsung Gulf Electronics. “The ATIV Smart PC line-up leverages our leadership in design and technology and introduces an unrivalled computing experience. The devices truly represent a new era of powerful mobile computing that will empower users to work and create freely anywhere.”
