Berlin-based eyewear brand L’Atitude 52°N has confirmed that its Red Dot Award-winning Berlin Smart Glasses open for general sale on June 9, putting a German design challenger squarely in the territory dominated by Ray-Ban Meta.
The Berlin is a bold navigator-style frame built from TR90 thermoplastic with titanium spring hinges, weighing in at 52 grams with an IP65 rating against dust and water. It earned the company a 2026 Red Dot Award for Product Design — one of two the young brand collected this year, alongside its Intercom Strap accessory.
On the spec sheet, the glasses pack a 12MP ultra-wide camera with a 107-degree field of view, shooting 1080p video at 30fps hands-free. A flexible framing feature lets wearers choose portrait or landscape orientation after the shot — a small but practical twist on the fixed-format capture of rival glasses.
The intelligence layer comes from Goya, the company’s on-board AI assistant powered by Google Gemini. Goya identifies landmarks, translates conversations across five languages in real time, and fields general voice queries — positioning the Berlin as a travel companion as much as a content-capture device.
L’Atitude 52°N’s pitch is unapologetically design-first: minimalist German styling and premium materials in a category where most entrants lead with silicon. With pricing starting at $399 / €399 / £349 across all colors, the Berlin lands at near-parity with Meta’s offering while betting that buyers want eyewear that looks independent of Big Tech.
Open sales begin June 9 across the US, UK, and Europe via the company’s web store, following an earlier pre-order phase.
