Reclaim Your Privacy: Tech Companies Now Selling It Back to You

Reclaim Your Privacy: Tech Companies Now Selling It Back to You

This overall trend has had a positive impact on privacy and security. The interplay of increased regulation and consumer education has driven the proliferation of privacy-focused ads. However, there are crucial considerations for consumers to bear in mind before fully embracing these advertisements. While every ad might not provide an all-encompassing, detailed analysis of the subject, claims like “We’re the most secure” should evoke skepticism. Cobun Zweifel-Keegan, the DC Managing Director of the International Association of Privacy Professionals, advised that consumers should look for claims that the company can unequivocally support, alongside high-level personnel such as chief privacy or security officers who can substantiate these assertions.